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A COOPERATIVE APPROACH
Farmers
Cooperative Initiative along with the BOYO coffee farmers have adopted a
completely different approach. Now Boyo farmers retain ownership of their
coffee. Bobe Ngam and his colleagues are not simply "exploited" farmers,
but rather joint venture partners. Through cooperation and trust, both Farmers
Cooperative Initiative and the farmers collectively assume the risk as well
as the rewards of the free market place.
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